A white space is something that would give your elements a room to breathe. This can be achieved by providing enough white space for your design. Keeping your postcard simple can make it more attractive rather than incorporating too many elements or graphics that are irrelevant. As stated in the previous section, keeping your colors to a minimum would help enhance the visual presentation of your design. If possible, use colors that are according to the overall theme of your design, and never use too many colors. Incorporate Appropriate ColorsĪfter, choose appropriate colors for your layout and text. Usually, postcards are highly visual, and people can be more focused on the graphics than the text itself. Then, add photos and graphics that are relevant to your postcards. Your logo must be displayed prominently on the face of your postcard, letting the reader be informed of who you are through your logo. Display Your Logo ProminentlyĪs stated above, your logo is an important element that must be placed accordingly in your postcard as this will enhance your branding. Following these simple steps along with the useful tips, you can surely create a postcard according to your own preference. 10 Postcard Templates Business Moving Postcardī/gallery/27877197/african-postcards City Postcardsī/gallery/36593655/City-Postcards Simple Postcard Designī/gallery/44213399/Iconic-Shoes-Postcards-for-Fashionary Steps and Tips in Designing a PostcardĬreating a postcard can be fun and challenging. Your call-to-action must specify the necessary step that the reader must do in order to accept the offer. This will encourage the readers to do the next step upon reading your offer. It is recommended to include great discounts and most especially limited-time offers.Ĭall-to-Action: Last but not the least, a call-to-action must be present in your design. They must feel the necessity to take an action before it is too late. Offer: In postcards that are primarily used in marketing, you can include offers, evoking the readers to make an immediate response and giving them a compelling reason to accept your offer. It does not always mean that bright and bold colors can help make your design pop if you only know how to properly choose colors that are appropriate and relevant for your whole message, then two colors would do in making your design more interesting for the audience. This will make your design look more elegant and stunning. In choosing the appropriate colors, you may work on at least two colors and use their hues and tints. This would also help your postcard to look arranged and not cluttered, improving legibility and drawing the attention of the audience to your design.Ĭolors: Colors are also extremely important in your design as they can capture the viewers’ interest. It pertains to the breathing room of the elements of your postcard. For example, it may refer to the space between the graphics, the headline, and the text. It refers to the negative space in between the elements of your design. White Space: White space is important in every design. More often, designers would prefer simple and serif fonts for serious and professional information. You have to know the importance of choosing the correct typeface as it can clearly affect the overall presentation of our postcard. It is also concerned with the spacing between the characters and the spacing between two lines of text. It also encompass the typeface as well as the color. Typography: Typography means arranging the text and space within a given area. Aside from that, it must be high quality and not pixelated. Photos and Graphics: Your photos, graphics, and illustrations must be relevant to your overall concept or design. It must be something that can catch the interest of the reader, and it must have a font size bigger from the rest of the text. Headline: Your headline must present the main idea of the whole content of your postcard. Note that although you need to include your logo in the postcard, it must not overshadow the other elements of your postcard. Logo: The recipient must know where the postcard came from hence, placing a logo can help you not only introduce yourself but also establish branding. Here are the important elements that must be present in a postcard: View more postcard templates and example at.
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